Tourism Month is celebrated annually in September to highlight diverse tourism offerings in South Africa and its significant contribution to the local economy and job creation.

Tourism is a vital part of the City of Johannesburg’s economy. It is an important catalyst to encourage the development of the small, medium and micro enterprises (SMME) sector to stimulate the growth and development of a vibrant second economy.

The work of the Johannesburg Development Agency (JDA) is vital to the success of the City of Johannesburg Growth and Development Strategy, Joburg GDS 2040, in creating a city that is resilient, liveable, and sustainable – and in creating new attractions for tourism.