The public will soon have the opportunity to vote for a new name for the Empire-Perth Corridor between central Joburg and Soweto, as the City’s campaign to name and brand its first emerging Corridor of Freedom enters its penultimate phase.<\/p>\n
The Corridors of Freedom is a City of Johannesburg initiative aimed at leading city-wide renewal through the development of some of the city’s poorest areas.<\/p>\n
The project, which was adopted in 2013 and is key to Executive Mayor Parks Tau’s Growth and Development Strategy 2040, seeks to transform Joburg through public transport improvement, mixed-use development and the establishment of health, education and recreational facilities conveniently placed for residents.<\/p>\n
Three Corridors have been identified and the first one, Empire-Perth – which runs along western parts of the city, including areas such as Parktown, Richmond, Melville, Coronationville and Westbury – is currently undergoing a naming and branding process.<\/p>\n
A key part of the process of giving identity to the Corridors is to allow residents to participate in the activities that will change their city for the better.<\/p>\n
Tasked with driving this process, the Johannesburg Development Agency (JDA) – a lead agency in conceptualising and implementing the Corridors initiative – devised a campaign to capture people’s imaginations while promoting a sense of shared ownership of the Corridors.<\/p>\n
<\/p>\n
To give the Empire-Perth Corridor a more inclusive and reflective identity, the process kicked off with a school research project conducted by grade nine learners from schools located in the Corridor.<\/p>\n
The process delivered a shortlist of five names – Ithembalethu, \/\/hapo, Sakhiwo, Empilweni and Vusa – one of which will ultimately become the official name for the Corridor.<\/p>\n
Residents will soon have an opportunity to vote for their preferred name – watch this space for more information on how to participate!<\/p>\n
Find out more about the shortlisted names and rationales behind them
\nVideo: Capturing the spirit of the Empire-Perth Corridor<\/p>\n
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