- upgrading the physical infrastructure of the area's CBD;
- economic development and empowerment;
- social development;
- environmental interventions;
- urban management and marketing.
Goal
To develop Randburg as an attractive and vibrant mixed-use node particularly focused on maximising and enhancing its role as a public transportation node and centre for small businesses, and which plays a significant economic role in the context of the City.
Strategies
To achieve the project goal in an integrated and sustainable manner, the project addresses the following five strategies:
- promoting socio-economic growth and investment;
- improving connectivity and transit facilities;
- positioning Randburg as a destination;
- improving legibility of urban form and activity in the public realm; and
- enhancing and diversifying the residential market.
To address each of the strategic issues, a set of project objectives in each strategic area will be delivered by a specific sub-project. These are:
Strategy 1: Promoting socio-economic growth and investment achieved by:
- retaining existing businesses;
- attracting new businesses and investment, particularly small business;
- providing a safe, clean and attractive environment conducive for business retention and attraction;
- branding and marketing; and
- training and diversification of informal trading.
Strategy 2: Improving connectivity and transit facilities by:
- upgrading congested intersections;
- upgrading transit facilities and related activities; and
- relieving problems of accessibility within greater Randburg.
Strategy 3: Positioning Randburg as a destination achieved by:
- public sector service provision with a variety of civic functions;
- rehabilitation and reconfiguration of existing stock for medium-grade office facilities; and
- rehabilitation and reconfiguration for mixed-use facilities such as business, retail, residential, recreation etc.
Strategy 4: Improving legibility of urban form and activity in the public realm achieved by:
- closing Hendrik Verwoerd to vehicular traffic;
- upgrading pedestrian routes along major streets;
- transforming Hill Street into a retail boulevard accommodating both vehicular and pedestrian movement;
- upgrading Pretoria Avenue as an activity spine;
- improving street lighting on all streets; and
- reaping the benefits accruing from CID process.
Strategy 5: Enhance and diversify residential market achieved by:
- developing a mixed-income, medium-density residential neighbourhood. The mixture could entail 20% subsidised units and 80% determined by the market;
- creating liveable and user-friendly environments; and
- promoting social facilities within close proximity.
