What we do

what we do top

The Johannesburg Development Agency aims to transform Joburg through growing competitive business environments, improving public spaces and promoting access to jobs.


The innovative Johannesburg Development Agency (JDA) was established in April 2001 to revive economic activity throughout the city.

The JDA initiates and supports area-based economic development initiatives throughout the Johannesburg metropolitan municipality in support of the City’s Growth and Development Strategy, Joburg 2040 (GDS).


The JDA aims to:

  • Restructure the city by developing defined, strategic geographic areas around the city and the movement corridors that link them.
  • Promote economic growth by creating efficient and competitive business environments that cluster industries and functions in these areas.
  • Turn around declining investment trends in these areas by upgrading public spaces, generating shared visions for future development, and encouraging urban management partnerships.
  • Develop local economic potential in marginalised areas to promote access to jobs and markets.
  • Encourage sustainable energy consumption and land use in the city by developing strategic transit nodes and corridors.
  • Promote economic empowerment through the structuring and procurement of the JDA developments.
  • Support productive development partnerships and co-operation between all stakeholders in these areas.