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The Fashion Districts spans 26 blocks – with End Street in the east, Von Wielligh Street in the west, Market Street in the south and Kerk Street in the north. The northern section of the district has several residential blocks, with newly converted residential blocks in the central district, making it 50 percent residential and 50 percent wholesale, retail and manufacturing.

There are about 1 000 small- and medium-sized enterprises clustered in this area. The Johannesburg Development Agency intends helping support existing medium-to-large garment manufacturing in the Fashion District as well as to encourage new industry in the area with the aim of attracting investment.

The development targets the growth of employment, of enterprises, and growth in investment. The Fashion District Institution provides sector support and manages the district.

It is anticipated the district will secure - through additional investment - the sustainability of existing enterprises, and the existing jobs within them, and ongoing skills development of practitioners in the area.

The objectives of development in this area are to:

  • Develop fashion industry network clusters and associations;
  • Provide enterprise support to existing and potential garment fashion industry enterprises;
  • Design and implement a Garment Fashion Industry place marketing programme;
  • Develop a Community Improvement District Precinct Plan; and
  • Create a suitable institutional mechanism to strengthen industry linkages and activities.